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Forget pre-pay and post-pay: Pay-anytime is the future

16 April 2018

The global pre-paid market is huge, but fickle. It represents 77%[1] of the total market (although this figure is skewed by countries in the Caribbean and Latin America, in which it is closer to 95%), but pre-paid customers are notoriously disloyal. Whilst the margins on post-paid are lower, the ARPU is higher and post-paid customers are significantly less likely to churn, so operators may try various tactics to transition their pre-paid customers onto more secure, post-paid contracts.

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Your VNO could be the next digital disruptor

09 February 2018

Over the past few years, digital disruptors have transformed our world. Amazon has disrupted retail, Uber has disrupted transport and Airbnb has disrupted accommodation. New disruptors emerge each year, forever changing how we live our lives, from how we can make the most of our homes to how we can monetise our unused possessions. It’s only a matter of time before the telecoms market is disrupted, so why not get in there first and make your VNO the next digital disruptor?

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How to use mandatory pre-paid SIM card registration to your advantage

15 December 2017

The recent spate of terrorist attacks across France, Belgium and the UK has once again sparked discussion around the mandatory registration of pre-paid SIM cards. Registration is already mandatory in several EU countries, including France, Germany, Spain, and, as of this year, Belgium.

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Increase your profit with value-based pricing

24 October 2017

It is well documented that consumers are becoming increasingly reliant on connectivity. As a result, your customers may place a higher value on your services and be willing to pay more for them than you realise.

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How analytical insight can revitalise your VNO

04 October 2017

How is your VNO doing? Is it at the top of its game, or is it just about getting by? Either way, there are savings to be made. 

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The truth about roaming billshock

25 July 2017

The new EU roaming regulations (the Eurotariff) has created plenty of work for our marketing and PR folk. But, as the commentator industry competes to stamp their mark on the issue, interpreting and reinterpreting it to push their own agenda, many myths are being promoted.

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Act now to protect your MVNO from the danger of Roam Like Home

07 June 2017

Roam Like home is almost upon us. We’ve all known about it, and bemoaned its arrival, for quite some time. Like new fake tan products and slimming aids, Roam Like Home is coming just in time for Europe’s summer holidays, but its impact on your bottom line won’t be evident until the autumn. So, are you going to wait until the evenings draw in to scrutinise your decreasing margin, or will you act now to protect your MVNO?

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6 steps to success with SMEs

11 May 2017

Around 96% of UK businesses have fewer than nine employees¹ and, according to Ofcom, companies with five or more employees spend 19 times more than the average UK household on basic telecoms services². Clearly the SME market holds a lot of potential for CSPs, however they often fail to convert this potential into revenue. 

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Six reasons why MVNOs need to go digital

05 May 2017

Talk to anyone in technology in a large organisation and they’re bound to tell you how they’re in the middle of their latest digital transformation initiative. Practically everyone’s on a “digital journey”. Yet most of these companies have war-stories to tell about IT projects. And MVNOs ought to be particularly suspicious – as the whole purpose of an MVNO is to leverage someone else’s technology; namely a carrier. So what’s changed?

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Mobile World Congress 2017

31 March 2017

We’ve all been back at our desks for a few weeks, so now is a good time to reflect on Mobile World Congress. With over 100,000 people attending the show, including most of the major players in the telecoms industry, what was, and possibly more importantly, what wasn’t discussed in Barcelona is of great importance to the sector.

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Telecoms digital transformation: Look how far we’ve come!

31 January 2017

It used to be so simple: B2C and B2B and that was that. Neat. Little. Pockets. Then the millennium happened! Everything went blurry, even after the champagne hangovers had worn off. Consolidation was the ‘it’ word, and everything started to merge, from technology to globalisation to outsourcing to … audience. Things went from being lovely and neat, to being a little bit crazy. 

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The retail MVNO: 3 steps to customer loyalty

05 January 2017

Customer loyalty is dead. Or so we are told, with the cause of this demise often blamed on the almost endless choice consumers now face as a result of their constant connectivity. But is it really true? Apparently not, according to a survey by Facebook IQ (1), which found that 77% of consumers return to the same brands again and again, with 37% identifying themselves as ‘brand loyalists’.

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What is an MVNO? The definitive guide to Mobile Virtual Network Operators

09 November 2016

 If you’re new to telecoms, your head is probably spinning with all the jargon. Ours is a highly fragmented business, with lots of different layers playing their part. And each has its own terminology. So what is an MVNO? Read our complete MVNO definition.

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Avoiding bill shock with telecoms selfcare

23 September 2016

What’s the first thing you do when your international flight lands? If it’s not unclipping your belt, jumping up and grabbing your bags from the overhead locker whilst the plane is still taxiing to the gate, then chances are it’s turning on your mobile phone to receive a message from your network, welcoming you to another country and advising you just how expensive it will be to use your mobile phone during your trip.

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Retail MVNO strategy: 5 questions you should be asking

16 August 2016

Five questions to evolve your MVNO strategy from voice to data profitability

There was a time when mobile was so fresh and new that you could just sell voice minutes and gain market share. Indeed, the first MVNOs brought cool handsets and mobile coverage to completely new audiences. 

But that’s all changed.

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The 6 reasons retailers should start an MVNO

17 May 2016

Whether you’re working for a seasoned retail MVNO (or VNO – if you’re already offering some consumer services like home phone or broadband) or a retailer who hasn’t yet decided to launch its own MVNO offering, this blog will take you through some of the considerations you may not yet have thought about… and we won’t even mention mobile category revenue!

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Enterprise mobility and the service provider opportunity

19 April 2016

Mobile enterprise presents a huge opportunity for service providers. A recent research report(1) by STL Partners, found that less than half of enterprises have no formal enterprise mobile strategy or mobile device management (MDM) solution in place.

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New ideas for tariffing – the third way

18 April 2016

For CSPs looking to generate strong sources of revenue in the future, then they should look no further than the way in which subscribers pay for their services. As subscribers move from prepaid to postpaid, it seems that the prepaid model will soon bite the dust. But there might be a third way, one that will offer the best of both worlds to both subscribers and digital service providers.

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Can retail MVNOs give supermarkets a better handle on their baskets?

07 March 2016

On January 15th, the “Mobile by Sainsbury’s” service closed its doors. It’s the latest and by far the highest profile brand MVNO to shut down – previous closures like Family Mobile, carried by EE, have been niche plays rather than household names. Sainsbury’s service was a joint venture with Vodafone and, with 150,000 subscribers, common wisdom is that Vodafone was unhappy with customer numbers.

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Digital impact to end the reign of pre-paid, post-paid dinosaurs

03 February 2016

Back in 2012, the UK mobile market passed something of a milestone: the number of subscribers on postpaid plans finally outnumbered their pay-as-you-go counterparts.

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