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MDS Global - Café Analytics

Customer lifetime value: Who are your best customers?

03 July 2019

Customer Lifetime Value (CLV) predictions help MVNOs to understand if the money they use to acquire new customers is well spent. They can also reveal the most valuable customers. By looking at the...

Flying blind? You can't improve what you can't measure

26 June 2019

Analytical insight enables MVNOs to optimise every area of their business, from wholesale negotiation to customer retention. Without insight into their data, MVNOs are forced to fly blind, making...