A different message for each customer
31 July 2019
MVNOs generate a huge amount of data about their customers’ behaviour, so there is no need to rely on demographics such as age, sex and race to segment your customers. By targeting customers based on...
Customer lifetime value: Who are your best customers?
03 July 2019
Customer Lifetime Value (CLV) predictions help MVNOs to understand if the money they use to acquire new customers is well spent. They can also reveal the most valuable customers. By looking at the...
Flying blind? You can't improve what you can't measure
26 June 2019
Analytical insight enables MVNOs to optimise every area of their business, from wholesale negotiation to customer retention. Without insight into their data, MVNOs are forced to fly blind, making...