--- title: MDS Global - Café Analytics | Customer Segmentation description: Customer Segmentation | A fresh serving of MVNO analytics talk each week. Learn how analytical insight can help you to steer your MVNO, cut costs and increase revenues. --- [![](https://blog.mdsglobal.com/hs-fs/hubfs/mdslogo_grey.png?width=122&name=mdslogo_grey.png "logo.png")](https://www.mdsglobal.com/) [![](https://blog.mdsglobal.com/hs-fs/hubfs/logo-dark.png?width=122&name=logo-dark.png "logo-dark.png")](https://www.mdsglobal.com/) - [Home](https://mdsglobal.com/) - [BSS-as-a-Service](https://mdsglobal.com/bss-as-a-service/) - [Solutions](https://mdsglobal.com/virtual-network-operators/) - Virtual Network Operators - [VNOnDemand](https://mdsglobal.com/virtual-network-operators/) - [VNOnDemand Analytics](https://mdsglobal.com/vnondemand-analytics/) - Enterprise Service Providers - [B2BonDemand](https://mdsglobal.com/enterprise-service-providers/) - IoT Application Providers - [IoTMonetised](https://mdsglobal.com/iot-application-providers/) - Platforms & Services - MDS Global Services - [Monetisation Services](https://mdsglobal.com/monetisation/) - [Assurance Services](https://mdsglobal.com/assurance/) - [Steering Services](https://mdsglobal.com/steering/) - MDS Global Platforms - [Cloud Monetisation Platform (CMP)](https://www.mdsglobal.com/cloud-monetisation-platform/) - [Revenue Protection Centre (RPC)](https://mdsglobal.com/revenue-protection-centre/) - MDS Global Deployment Models - [Metro](https://mdsglobal.com/metro/) - [Insights](https://mdsglobal.com/news/) - [News](https://mdsglobal.com/news/) - [Blog](https://blog.mdsglobal.com/) - [Events](https://mdsglobal.com/events/) - [Case Studies](https://mdsglobal.com/insights/case-studies/) - [Videos](https://mdsglobal.com/videos/) - [Whitepapers & eBooks](https://mdsglobal.com/whitepapers/) - [Brochures](https://mdsglobal.com/brochure/) - [Presentations](https://mdsglobal.com/presentations/) - [Coverage](https://mdsglobal.com/analyst-coverage/) - [About us](https://mdsglobal.com/leadership/) - [Leadership](https://mdsglobal.com/leadership/) - [Careers](https://mdsglobal.com/joining-us/) - [Our Customers](https://mdsglobal.com/our-customers/) - [Awards](https://mdsglobal.com/awards/) - [Certifications](https://mdsglobal.com/certifications/) - [History of MDS Global](https://mdsglobal.com/history-of-mds-global/) - [Sustainable Business](https://mdsglobal.com/sustainable-business/) - [Contact us](https://mdsglobal.com/contact-us/) - [Login](https://mdsglobal.com/login/) [![](https://blog.mdsglobal.com/hubfs/burger.svg)](https://blog.mdsglobal.com/) - [Home](https://mdsglobal.com/) - [BSS-as-a-Service](https://mdsglobal.com/bss-as-a-service/) - [Solutions](https://mdsglobal.com/virtual-network-operators/) - Virtual Network Operators - [VNOnDemand](https://mdsglobal.com/virtual-network-operators/) - [VNOnDemand Analytics](https://mdsglobal.com/vnondemand-analytics/) - Enterprise Service Providers - [B2BonDemand](https://mdsglobal.com/enterprise-service-providers/) - IoT Application Providers - [IoTMonetised](https://mdsglobal.com/iot-application-providers/) - Platforms & Services - MDS Global Services - [Monetisation Services](https://mdsglobal.com/monetisation/) - [Assurance Services](https://mdsglobal.com/assurance/) - [Steering Services](https://mdsglobal.com/steering/) - MDS Global Platforms - [Cloud Monetisation Platform (CMP)](https://www.mdsglobal.com/cloud-monetisation-platform/) - [Revenue Protection Centre (RPC)](https://mdsglobal.com/revenue-protection-centre/) - MDS Global Deployment Models - [Metro](https://mdsglobal.com/metro/) - [Insights](https://mdsglobal.com/news/) - [News](https://mdsglobal.com/news/) - [Blog](https://blog.mdsglobal.com/) - [Events](https://mdsglobal.com/events/) - [Case Studies](https://mdsglobal.com/insights/case-studies/) - [Videos](https://mdsglobal.com/videos/) - [Whitepapers & eBooks](https://mdsglobal.com/whitepapers/) - [Brochures](https://mdsglobal.com/brochure/) - [Presentations](https://mdsglobal.com/presentations/) - [Coverage](https://mdsglobal.com/analyst-coverage/) - [About us](https://mdsglobal.com/leadership/) - [Leadership](https://mdsglobal.com/leadership/) - [Careers](https://mdsglobal.com/joining-us/) - [Our Customers](https://mdsglobal.com/our-customers/) - [Awards](https://mdsglobal.com/awards/) - [Certifications](https://mdsglobal.com/certifications/) - [History of MDS Global](https://mdsglobal.com/history-of-mds-global/) - [Sustainable Business](https://mdsglobal.com/sustainable-business/) - [Contact us](https://mdsglobal.com/contact-us/) - [Login](https://mdsglobal.com/login/) # MDS Global - Café Analytics ## A different message for each customer 31 July 2019 MVNOs generate a huge amount of data about their customers’ behaviour, so there is no need to rely on demographics such as age, sex and race to segment your customers. By targeting customers based on... [Read more](https://blog.mdsglobal.com/vnondemand-analytics/a-different-message-for-each-customer) ## Drive revenue by tracking pre-paid customers' top-up behaviour 16 July 2019 Operators may know less about their pre-paid customers than their post-paid customers, but one thing they do know is that they can’t rely on their loyalty. [Read more](https://blog.mdsglobal.com/vnondemand-analytics/drive-revenue-by-tracking-top-up-behaviour) ### Address Suite 423, Chadwick House, Birchwood Park, Warrington, WA3 6AE [See map](https://www.google.com.br/maps/dir//MDS+(Martin+Dawes+Systems)/@53.4140098,-2.6054584,12z/data=!4m9!4m8!1m0!1m5!1m1!1s0x487b0105c69a0f85:0x7e0cba6f6d42bf7a!2m2!1d-2.5251202!2d53.4259595!3e3) 6th Floor, Cornmarket Square, Denmark Street, Limerick, Ireland V94 CH6D [See map](https://goo.gl/maps/WA3RYauC8cK2) ### Phone [+44 (0)1925 462 300](tel:+44(0)1925462300) ### Email [marketing@mdsglobal.com](mailto:marketing@mdsglobal.com)     ### Links [Privacy policy](https://mdsglobal.com/privacy-policy/) [Cookie Policy](https://mdsglobal.com/privacy-policy/#Cookies) [Terms of use](https://mdsglobal.com/terms-of-use/) [Acceptable use](https://mdsglobal.com/acceptable-use/) [Sitemap](https://mdsglobal.com/sitemap_index.xml/) [Careers](https://mdsglobal.com/joining-us/) ### Social [LinkedIn](https://www.linkedin.com/company/mdsglobal/) [Twitter](https://twitter.com/MDSglobal) [YouTube](https://www.youtube.com/channel/UCRcVP_MwvDL4Bc1tJpgEdkw/featured) Copyright © MDS Global 2023 ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. 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