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MDS Global - Café Analytics

A different message for each customer

31 July 2019

MVNOs generate a huge amount of data about their customers’ behaviour, so there is no need to rely on demographics such as age, sex and race to segment your customers. By targeting customers based...

Drive revenue by tracking pre-paid customers' top-up behaviour

16 July 2019

Operators may know less about their pre-paid customers than their post-paid customers, but one thing they do know is that they can’t rely on their loyalty.