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MDS Global - Café Analytics

Drive revenue by tracking pre-paid customers' top-up behaviour

16 July 2019

Operators may know less about their pre-paid customers than their post-paid customers, but one thing they do know is that they can’t rely on their loyalty.

Customer lifetime value: Who are your best customers?

03 July 2019

Customer Lifetime Value (CLV) predictions help MVNOs to understand if the money they use to acquire new customers is well spent. They can also reveal the most valuable customers. By looking at the...